9/13/2023 0 Comments App store download statsBreaking into the mobile market is an iterative process that requires in-depth research, extensive planning, and unbeatable dedication. However, finding success in the mobile app market is not an easy task. As mobility continues to redefine how industries operate, traditional enterprises need to be conscious of the fact that they are no longer just in competition with each other, but with mobile-first companies that have captured the attention of an increasingly mobile society. The truth of the matter is, having a mobile presence has become imperative to survival. While global lockdowns brought a lot of uncertainty to many businesses, some marketers recognized it as an opportunity to pivot and provide additional value to their users. As we all have begun to adapt to our new reality, it has become evident how important digital transformation has become. Since the beginning of the pandemic, a significant change in consumer behavior worldwide has forced organizations across all verticals to re-evaluate their business models.
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